The Storycraft blog
Ideas on getting stories made.
Buy, Hold & Release: a manifesto
Crowdfunding asked fans for faith. Prediction markets asked them to gamble. We ask for something simpler: buy a ticket to the thing you want to exist. If enough people agree, it gets made. If not, everyone gets their money back.
Why development hell is a data problem
Studios don't greenlight stories; they greenlight evidence. A thousand verified ticket buyers is a stronger signal than a hundred-page deck — and it's an audience you already own on day one.
Behind the pitch: Score 1 for Jesus
How Hans Marshalleck and Eric Richardson Hagans turned a church-versus-gang soccer comedy from Spanish Town, Jamaica into a nine-part video world fans can feel before a single frame is shot.
Nine videos, two minutes each
Why we cap every segment at two minutes, and how creators use poster, origin, influences and dream casting to turn scrollers into ticket holders.